Why you can’t think of social media as a marketing check box
Source: blog.insideview.com via InsideView on Pinterest I know what’s stated in the headline is preaching to the choir for many of you out there. Here we are in mid-2012 and companies are devoting more...
View ArticleSocial Media Targeting Comes to LinkedIn
The feedback from the majority of my clients that want to justify investment in social media today are very different than they were two years ago. They go something like this: The executive team does...
View ArticleWhat Your Own Facebook Newsfeed Tells You About Increasing Brand Engagement
Mathew Ingram of GigaOm recently wrote about Facebook’s challenging ad business model. It touched on an issue I’ve been thinking about of late with regards to finding the right voice on a company...
View ArticleSocial Media at User Conferences: How to Approach The Opportunity
I’ve heard it said that content is the fuel that keeps the social media engine humming. That’s a nice simplified view of the importance of content creation. To break it down some more, content is the...
View ArticleSEO is not dead: Why there’s a new normal
It never fails. Every time I see a blog post with “death of SEO”, I skip right over the post and jump to the comments. Because there’s always a boat load of them. Scanning them tells me exactly what I...
View ArticleDon’t Make My Blogging Mistakes
Gini Dietrich asked a question last week (one of many every day that get you thinking). The question was, “What other things do you see missing in blogs?” In the post, she reflects on her six years of...
View ArticleThe Value of Social Data to Storytelling
Thanks to Steve Olenski for tuning me into a recent white paper released by Bazaarvoice called “Chief customer advocate: How social data elevates CMOs”. The paper focuses on how the mountain of data...
View ArticleA big, exciting change in my career
I am feeling a little strange right now, as I am commuting to work, but for the first time in almost 19 years, my destination is a new company. Today is my first day at fama PR, a boutique tech PR...
View Article4 Ways Visual PR Will Make You Standout
Punching up GigaOm recently, the headline of a top post was “The new era of start ups focused on design”. The headline instantly resonated. As I spend more hours of my waking hours on my iOS-based...
View ArticlePR marketplaces: Relationships are not a commodity
We’ve recently seen a succession of new offerings that some are calling disruptive to the PR industry. The latest was the launch of a new company and service called AirPR — what some have lazily called...
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